Sector News

Richard Shetliffe has been named as the new CEO at the British Footwear Association, with previous experience at Dr. Martens, Havaianas and the Dune Group. Shetliffe took up the position in 14 May 2024, bringing more than 30 years of experience in the footwear and accessories sector. Shetliffe previously worked as director, northern Europe at flip flop brand Havaianas.

The British Footwear Association said he played a “pivotal role” in establishing Havaianas as a premium footwear brand, spending his 15 years with the company driving growth through innovative multichannel strategies, digital acceleration, and product diversification.

He also previously served as managing director (b-brands) at the Dune Group and national sales manager, UK and Ireland at British footwear brand Dr. Martens. Most recently, Shetliffe has been working as a consultant for the eco-luxury footwear brand LØCI.

The British Footwear Association’s chair Jane Wilson commented: “Richard brings superb industry experience and a remarkable record of driving growth in footwear businesses. He has an impressive global network and is well-liked and respected across the industry. The board and I are eager to work with Richard as we pursue our strategic goals to support and serve the membership.”

Taken from the Just Style News Article on May 20, 2024.